Building
Digital Experiences
The redesigned UNICEF India donation page is set to provide a seamless, vibrant, and emotionally resonant experience for donors. By leveraging strategic design principles, this redesign not only simplifies the donation process but also amplifies the stories of change, driving both action and awareness.
Role:
UX|UI designer
Client:
Unicef India
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The UNICEF India donation page plays a crucial role in driving support for children in need.
However, the existing design lacked engagement, clarity, and seamless user experience. The redesign aims to create a vibrant, user-centric interface that maximizes donations and strengthens the connection with the donor community.
Problem Statement
Cluttered Design: The current layout feels congested and lacks a clear visual hierarchy.
Low Engagement: The donation process is not intuitive, which may lead to drop-offs.
Limited Emotional Connection: The impact stories and visuals are underutilized, reducing the potential to inspire action.
Design Goals
Enhance user experience with
a clean and modern interface.
Increase conversion rates by simplifying the donation process.
Build an emotional connection through impactful visuals and storytelling.
Ensure mobile responsiveness
and accessibility.
