BOOK YOUR CARGO / BYC
A "Digital Drayage Platform", with a cloud-based logistics management system, facilitates rate management, operational optimization, service integration, and order visibility, creating customer value and tailor-made supply chain control.
Customers have complete control over their cargo movements and can easily track their cargo,
all in real time.
Role:
Visual System Design
- Building a visual narrative from brand identity
UI & UX Design
Design System development
Storyboarding & Ideation
Shifting the narrative
A digital presence that, while well-received by marketing-oriented visitors, needed to reflect the evolving brand and product positioning.
The challenge was to reorient the messaging from a mere "Quick Cargo delivery provider" to a cohesive "Digital drayage platform" showcasing customer value and control and freshen up the overall look and feel.
The approach "Drayage Made Simple" streamlined workflow, resulting in enhanced visuals, improved information architecture, and seamless development.
The outcome is a website where visitors swiftly grasp BYC's offerings, leading to improved conversion rates, reduced bounce rates, achieving a holistic digital transformation
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